Advertising

Account Management lead for top clients at 2 international advertising agencies.

McCann Erickson NY / Deutsch Los Angeles
Senior Account Executive

Year
2006 - 2010

Achievements

Lead interface for clients. Lead cross functional teams across Strategy, Creative, Production, and Media.
Managed weekly analytics reporting, advertising budgets for clients, developed SOWs and managed agency fees
TV, OOH, Print, Radio, Digital, Microsites, Social, Brand Guidelines

I was part of the New Business Development team that worked day and night to win the Volkswagen business at Deutsch LA. This was by far the biggest win for the agency to date, and our proudest achievement. I was part of the Brand team that oversaw creative production for the biggest vehicle launch at the time - the New Beetle.
The iconic Beetle had not been refreshed in nearly 2 decades, and I worked directly with Oprah’s team, where we gave away a brand new Beetle during Oprah’s Favorite Things.

Did you know that when you do something healthy, it encourages those around you to be healthier as well? This was the key consumer insight that we drew upon to develop the Effie award winning campaign, “Our Health Connects Us.” I oversaw the development of creative content and personally executed a massive State Fair production to bring the campaign to life with the “Health Footprint.” With our client’s connections, I worked directly with former NFL player, Tarik Glenn and The Biggest Loser’s Bob Harper, to drive awareness to our campaign.

McCann Erickson has been the agency of record for L’Oreal Paris since 1973 and coined the legendary tagline, “Because You’re Worth It.” I joined McCann Erickson as an Account Executive overseeing the haircolor product line. In collaboration with celebrity influencers, I oversaw the production of print, OOH, and TV commercials with Scarlett Johansson, Penelope Cruz, and many more.

Testimonials

Ellie is detailed, focused and meticulous in her preparation and execution. I am always confident that Ellie's steady hand will ensure that my projects are delivered on time, on budget and on strategy. What more could you ask?

David Jones, Chief Marketing Officer at Whatcom Educational Credit Union-WECU®
Ellie is amazing. She's incredibly smart, organized, creative, reliable, productive, the list goes on. And, importantly, she is a wonderful human being who is super fun to be around. I can't recommend her highly enough.”

Mike Sheldon, Former Chairman and CEO of Deutsch North America