Consumer Electronics

I was hired for my entrepreneurial background, never-ending grit, and fearless nature to establish and lead the newly formed Audio Business Unit.

Belkin International
Global Product Manager

Year
May 2018 - March 2021

Achievements

Define and execute strategy through constant run rate business review, industry research, competitive market analysis, consumer insights and collaboration with R&D team.
Lead all cross functional teams, and collaborate with ELT to execute strategic initiatives.
Travel and pitch the audio business around the world. Present to all major CE, Telco, and Mass Retailers, Global Press, and Strategic Partners. 1037.7% year-over-year sales growth, with full international expansion in 50+ countries within 1.5 years.
Define product concept, spec requirements, and gross sales and profit targets.
True Wireless Headphones, On-Ear Kids Headphones, Adapters, Wireless Charging Speakers

Belkin’s most strategic product: the world's first high-fidelity smart speaker with built-in wireless charger. I defined the product requirements, negotiated a strategic partnership with high-end audio company, Devialet, oversaw product development with the hardware and software engineering teams, and traveled the world to pitch and sell this incredible speaker to customers.
The Soundform Elite won 9 innovation awards at CES 2020, and provided immeasurable strategic value for Belkin to enter the audio category.

In collaboration with Apple, I defined and brought to market, the world’s first 3rd party True Wireless headphone with Apple’s Find My technology.

In collaboration with Apple, I defined and brought to market the world’s first AirPlay 2 adapter. The Soundform Connect solved a pain point for many consumers with non-networked speakers, amplifiers, and receivers, allowing them to stream their music through AirPlay 2.

After identifying a trend on Amazon, I defined, developed, and brought to market Belkin’s first audio product made for kids. Today, these headphones are among the best selling in the portfolio, with over 4500 4-5 star reviews on Amazon.

Belkin’s first step into the fastest growth segment in Audio. I conducted extensive industry research on True Wireless trends, defined the product requirements, worked closely with the development team, and focused heavily on UX and firmware. I defined the sound profile and provided tuning feedback to the sound engineers to attain the best sound performance possible. With its surprising sound quality, the Soundform True Wireless Earbuds replaced well-known audio brands in retail stores and garnered strong retail and online placement globally.

The perfect product that combined Belkin’s strengths with Macro Trends. With Belkin’s leadership in Mobile Power and wireless charging, the Boostcharge Speaker was the most natural progression for Belkin to enter the audio category. I defined the product requirements and worked extensively with the engineering team to optimize its performance. With its compact size and microphone for calls, the Boostcharge Speaker is perfect for work-from-home and distance learning, and gained placement in most major Telco, Mass and CE retailers around the world.

Addressing the technology shift from Analog to Digital Audio. The Belkin Soundform Wired Headphones were designed and developed to address the shift in smart phones from using the 3.5mm audio jack to Lightning (iPhone) and USB-C (Android) ports. Through extensive competitive product reviews and testing, these headphones were designed to address 3 core consumer pain points: durability, tangled cables, and comfort. With thoughtful pricing and promotional strategies, this product has garnered over 3500 ratings on Amazon.

Establishing a portfolio requires an assortment strategy that includes SKUs at various price points and promotional strategies.
The Move True Wireless was developed and defined to be the promotional SKU that drives business for the entire lineup and break into this competitive category.

Pushing our engineering team to the max, I defined and developed Belkin’s first headphone with ANC and clear call microphones. Premium transducers were selected and performance maximized through expert sound tuning.